Selling online with your own eCommerce website has never been easier, but which is the best platform to partner with?
There’s an awful lot of eCommerce platforms to choose from when you’re starting your online business and choosing the right one for your startup or small business requires undertaking quite a bit of research.
But worry not! To help you with this choice, we've compared the best eCommerce platforms for small businesses and startups.
Shopify is possibly the most well-known eCommerce solution and has plenty to offer small businesses. One of the reasons why it’s such a popular choice is down to its ease of use, it's designed for business owners who simply want to set up and go without fussing around. The platform offers stacks of flexibility. For example, you can completely manage your products and inventory and customise your online store. Another bonus is Shopify has a thriving online community where shop owners openly share tips and knowledge. On top of this there’s also a mobile app meaning you can keep track of your store no matter where you are 24/7.
For more information please visit: https://www.shopify.co.uk/
This eCommerce platform is suitable for both very small and large businesses. Big Commerce has an extensive set of eCommerce tools which help you create and build your web shop, including opportunities to sell your products via social media. The eCommerce platform has 24/7 customer support and a breath of experts you can hire to help you with your online store. In addition to this they also host weekly product webinars to help you get the most out of their platform.
For more information please visit: www.bigcommerce.co.uk
For small businesses who have less than 50 product-types for sale, Wix is usually the go to platform. It’s very easy to use, simply drag-and-drop your content on your online storefront and your good to go. It has lush themes and with its precise imaging technology it allows you to build beautifully eye-catching web shops easily and without having to have any major technical skills.
For more information please visit: www.wix.com
Volusion has over 180,000 users on its eCommerce platform. The beauty of this platform is it allows you to sell your products on eBay and Amazon and also offers comprehensive SEO packages and social media management. On top of this, Volusion also provides users with valuable feedback to business owners, including abandoned shopping-cart reports and a host of reporting tools to help improve your sites performance.
For more information please visit: www.volusion.com
Squarespace provides refined web shops for small businesses with modest eCommerce needs. The platform has stunning themes, endless product uploads, coupons, email list management, inventory management and much, much more! If you don’t need to integrate payroll or other business management software’s, this eCommerce platform is a great option for you as it costs a lot less than Shopify and Big Commerce.
For more information please visit: www.squarespace.com
Magento has some gigantic online retailers on its books such as Nike, Olympus and Paul Smith, but that isn’t to say it wouldn’t be a good fit for your small business.
It’s easy to see why Magneto is so popular with a sizeable collection of features, endless customisation and invaluable versatility. This platform is highly powerful, so powerful in fact that you need to have dedicated web servers. But if this option isn’t for you, you can try Magento Go – the hosted version is a solid compromise.
For more information please visit: www.magento.com
If handcrafted goods and vintage trinkets are your thing, you’ll feel at home on Etsy. It won’t give you as much freedom as the other eCommerce platforms mentioned above, but Etsy is really easy to use and has a solid base to build a new business. What’s great about it, is you don’t need to set up your own website or domain name. In addition to this the site has a ready-built audience of 30 million users and uses a simple payment model which just involves a small listing fee and a percentage of each transition going to Etsy.
For more information please visit: www.etsy.com
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